Kate Hudson arrives for the 24th Annual Screen Actors Guild Awards at the Shrine Exposition Center on January 21, 2018, in Los Angeles, California./ AFP PHOTO / Jean-Baptiste LACROIXJEAN-BAPTISTE LACROIX/AFP/Getty Images Actor Uzo Aduba attends the 24th Annual Screen Actors Guild Awards at The Shrine Auditorium on January 21, 2018 in Los Angeles, California.27522_009 (Photo by Dimitrios Kambouris/Getty Images for Turner Image)Kate Hudson arrives for the 24th Annual Screen Actors Guild Awards at the Shrine Exposition Center on January 21, 2018, in Los Angeles, California.Molasses Kisses Halloween candy by Kerr's Candy are shown in Toronto in this photo taken Oct. Kerr's Candy social media team is defending the company's Molasses Kisses treats on Twitter after a newspaper derided it as "the worst Halloween candy." (Canadian Press) Kerr's Candy social media team is defending the company's Molasses Kisses treats on Twitter after a newspaper derided it as "the worst Halloween candy." Kerr's, which was founded in 1895, promotes the kisses on its website as "traditional Halloween taffy" and says the candies contain 10 per cent real molasses.The company's used the same recipe to make them for more than 70 years.
Instead of ignoring the insult, Kerr's responded with its own dose of sass. The response seemed to catch Terry off guard who said he "must respect (Kerr's) persistence." The company's social media team is also doling out love to the candy's supporters, sharing a GIF of Winnie the Pooh eagerly tying a napkin around his neck as he prepares to chow down on one.
"You're right, Terry, you should keep Molasses Kisses all to yourself. Haters are gonna hate, but Molasses Kisses are here to stay!
For anyone looking for them this year, we have posted a list of retailers on our website: https://t.co/x0Bjd Ut Tl R pic.twitter.com/6ABmr Ko9gk— @Kerrs Candy Kerr's appears to be among the few companies who've found their voice on Twitter and attracted a following with a more personalized approach.
Burger chain Wendy's, for example, is well-known for roasting people (and competing fast food outlets) on Twitter.
When one user recently asked the chain's Twitter account what they should order at Mc Donald's, the company answered "Mc Nothing" and to another who asked the same question, "better at picking places to eat." But, that approach doesn't always work and can fall flat if companies try to insert themselves into a broader, serious conversation just to promote their product.