Our Client Needs Analysis and subsequent marketing recommendations are based on one of the leading marketing books of all time: “Positioning, the Battle for Your Mind” by Jack Trout and Al Ries.
It is the first book to deal with the problems of communicating to a skeptical, media-blitzed public.
Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind — one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
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