An article called Complaints soar against online dating services in Northwest talks about the rise of complaints against dating sites in the Pacific Northwest of the United States.
It states, consumer complaints filed, rose 73%, in 2006 over 2005.
In 2006 there were a total of 2,525 complaints to the Better Business Bureau in the area of Alaska, Oregon and Western Washington. The complaints in the article where broken down into the following groups: This is a sharp increase in complaints, especially since dating services have been established since well before 2005. I think it has a lot to do with the rise of niche dating sites.
These types of sites are a lot smaller than the popular dating services and tend to be run on a shoe string budget.
For this reason some niche dating site owners may be making exaggerated marketing claims on their site to try and lure in paying members.
It is also pretty easy for any website to make itself appear a lot larger than it is, to trick people into a paying membership.
If we take a look at the numbers again 2,525 complaints are not a whole lot when you consider it has been estimated that between 30 and 40 million Americans have logged into a dating service in 2007.So let's assume a lower number of 25 million Americans who used a dating site in the year 2006.Now the question is what percentage of the population does Alaska, Oregon and Western Washington make up for in the United States.It's not large, so let's be conservative and say 3%.Now, 3% of 25 million Americans is 750,000 singles.When you measure this number against the 2,525 complaints, you get less than 0.4% of singles using dating sites actually complain to the Better Business Bureau.This is a very, very, very small number of complaints.So in a way, this article makes it seem that there are a large number of complaints against dating sites by just comparing the number of complaints with last year and not taking the total number of complaints and the actual number of singles using dating services.So what do my numbers not take into account (you are probably asking yourself)?Well, obviously not everyone will take the time to complain to the BBB.Also, not all dating services belong to the BBB, so complaints would not be filed for them. I'm not totally sure but, after looking at other industries and companies in the BBB database and looking at the complaints, I feel online dating sites as a whole don't have any more complaints than any other industry on the internet.